Lacoste Polo Shirt: Is It Worth It?
The famous Lacoste crocodile is one of the most iconic logos in sporty menswear, and it’s typically associated with polo shirts (as well as luxury, in that regard). So, as part of our Is It Worth It? series, we’ll talk about the history of the brand, the workmanship of the iconic polo, quality, value, and more, to determine if a Lacoste polo shirt is worth your hard-earned money or not!Get more news about cheap lacoste mens polo shirts,you can vist kictg.com!
Lacoste was founded in 1933 by the famous and quite successful tennis player René Lacoste and the French textile magnate André Gillier.
Earlier in the 1920s, Lacoste had developed his own tennis shirt, inspired by polo shirts. He had removed the long sleeves and the buttons and used the piqué material for his shirts. They actually used to wear tennis sweaters at that time, which is obviously way too hot.
René Lacoste’s nickname was “The Crocodile,” and so, it was just natural to choose the crocodile as his logo. Admittedly, it’s a strange nickname. Some people say he got it after betting a crocodile leather bag against winning a match. Others say it’s because he had a long nose. We don’t really know what it was.Before World War II, Lacoste tennis shirts or polo shirts were mostly sold to people in the tennis world or fans. It wasn’t until 1951 that Lacoste stripped the patterns of the shirts and introduced more colors to appeal to a wider, more general audience. At that time, the polo shirt competed with regular sports shirt as a staple item in a man’s wardrobe.
A year later, in 1952, Lacoste started cooperating with Izod to expand into the US market. The collaboration lasted until 1993. Still today, the name Izod is closely related to Lacoste in the US, even though now, Izod is a different, more mid-to-low market brand. Lacoste is its own thing, and they’re no longer connected. It definitely helped that famous people like Eisenhower wore polo shirts when playing golf.
From the 1960s through the ’80s, licensing deals were popular, and the brand expanded into leather goods, other sports garments, and stuff like cologne. Faced with stiff competition by the 1980s, Lacoste tried to lower the price, which worked for a short time. But, eventually, it led to Lacoste being perceived as a cheap brand, and it wasn’t good.
It wasn’t until the early 2000s when a new leadership reinvigorated the perception of luxury into Lacoste polo shirts, touting the rich history and bringing in some celebrity endorsements. Today, Lacoste is a big player in the polo shirt market, valued at around 2.3 billion US dollars. Even though they sell a bunch of different things, front and center is definitely their polo shirt.
Most Lacoste polos are made from a piqué knit, but they also have jersey knits and a t-shirt style material. They’re almost made out of 100% cotton, and there are some blends. If you want to learn more about the best polo shirt materials, our guide has you covered.